Stratinis' CEO, Mr Finn Hansen, will speak about International Pricing Management Challenges - Learnings from Global Companies Operating in Europe.
There are several dimensions that add to the complexity of pricing management when you operate on a multinational or global level. Differences in organisation, legal structures, pricing and rebate structures from country to country, currencies and even to the level of SKUs and item codes. Therefore, many companies do not have central control of pricing - but times are changing.
Competition is starting to reap the benefits of proper price management. In industries such as industrial goods, pharmaceutical, chemical and consumer goods, we have seen a significant movement to regional and/or global management.
Customers are moving too, and they are looking to the international perspective to get the best pricing possible, regardless of geography.
Attendees will learn:
• The reasons behind the added complexity in international pricing versus pricing in one country only
• Challenges from a number of multinational companies, and how these opportunities for growth were managed
To meet a member of the Stratinis Team, please contact us at firstname.lastname@example.org