Interesting Article on Pricing vs Branding | Stratinis Pricing Software

14/01/2013

Interesting Article on Pricing vs Branding


Eveready, the battery makers, has plans to improve its branding to reduce the impact of price increases in some markets. Read more here:

http://www.dnaindia.com/money/report_eveready-seeks-brand-edge-for-pricing-power_1788105

For more information on how a software tool can help organisations track the effect of price increases, visit www.stratinis.com

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