Lesson on Price Planning | Stratinis Pricing Software

21/01/2013

Lesson on Price Planning

Interesting lesson on the importance of effective price planning, as Vodafone have backed out of plans to introduce new data charges for Pay-As-You-Go customers.

http://www.leadingcompany.com.au/strategy/vodafones-pricing-backflip-why-do-leaders-change-their-minds/201301213481

No comments:

Post a Comment