A study has shown this week that consumers define a premium product by the quality and not by its price. 76% of consumers polled say they define what is premium by its quality, while 51% said it was the price. Meanwhile 7 out of 10 shoppers said they didn’t mind where they got the premium item, so long as they got a good price.
Month: March 2013
Beverage Industry Attacks “Unfair” Minimum Pricing
The debate over the Government’s proposed minimum pricing for alcohol rumbles on with the Scotch Whisky Association (SWA), which represents drinks groups including Diageo, Glenmorangie and Chivas Brothers, describing the proposal as “unfair” and “discriminatory”.