Quality or Price - What defines 'Premium'?

Quality or Price - What defines 'Premium'?

A study has shown this week that consumers define a premium product by the quality and not by its price. 76% of consumers polled say they define what is premium by its quality, while 51% said it was the price. Meanwhile 7 out of 10 shoppers said they didn't mind where they got the premium item, so long as they got a good price.

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