Smart Pricing Strategy Tips For Your Subscription Business

TechRadar Pro see Netflix and Spotify attempting to become the de facto standards in their paid-for video and music streaming services. For these subscription based businesses a smart pricing strategy is needed. Here’s a breakdown of how this can be achieved:

  • Offer a range of price points
  • Lock customers in with discounts for longer term subscriptions
  • Communicate price increases carefully 
  • Differentiate price increases if possible 
  • Carefully control retention strategy 

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