Local and Global Pricing Insights

Managing International Pricing - Setting Pricing by Country

Posted by Stratinis on 08-Jun-2015 14:50:00

More and more companies sell outside their home country. Not only has it become easier and cheaper to reach markets around the world but often a specific customer segment in Germany has more in common with a specific customer in France or UK rather than between two different customer segments in Germany. This means there is a good business case for selling abroad, for both small as well as large corporations.

Read More

Topics: Pricing, parallel trade, international pricing