Local and Global Pricing Insights

Marketing Investments and Pricing Power

Posted by Stratinis on 21-Sep-2017 10:40:58

Together with our partners over at PriceBeam, we are holding an exciting webinar in 2 weeks time about how to use willingness-to-pay insights in the decision making process for marketing investments.

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Topics: Price Optimization, investments, PriceBeam, value-based pricing

Should Cost be part of a Dynamic Pricing Model?

Posted by Stratinis on 18-Jul-2017 06:00:00

It can be. But, as with most things in business, it depends. In this example below from an e-commerce company, cost makes up the starting point.

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Topics: Pricing, value-based pricing, dynamic pricing