Harvard Business Review answers what is the fastest way to profitably sell more of whatever it is your company sells. The verdict – better pricing. McKinsey & Co. studied the Global 1200 and found that if they raised prices by just 1% – and demand remains constant – profits would go up on average by 11%. To improve pricing following the 4 Cs is crucial:
See how Stratinis Pricing Management Software can help you achieve your business potential.