Using Big Data To Make Better Pricing Decisions

McKinsey&Company see harnessing the flood of data available from customer interactions allows companies to price appropriately – and reap the rewards. The key to better pricing is understanding fully the data now at a company’s disposal. It requires not zooming out but zooming in. To become sufficiently granular, companies need to do the following:

  • Build skills and confidence 
  • Actively manage performance 
  • Listen to the data
  • Automate 


At Stratinis we can add value to your business through our pricing software. Learn more on our website.

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