MyDigitalFC notice pricing problems can be caused by any aspect of the marketing mix - so why spend time on pricing? It is fundamental, as problems with other aspects of marketing are rarely apparent, until you understand how they affect the consumers' willingness to pay the price. By studying what is behind the customers' reaction to price, you can understand what needs to be fixed.
The right price will get you up there on profitability, if not market share. What many among us do not realise is that good marketing begins by determining what marketing efforts are necessary to support good pricing.